The CORONA pandemic has further increased the global competitive pressure on mainly medium-sized companies in Germany, it is about the economic maximization of productivity while exhausting all technical possibilities. As practical company experience and serious studies show in unison, digitization concepts focus one-sidedly on technical optimization potential without doing justice to the complexity of the innovation potential. This means that many concepts fall short, potential is wasted.
DIGITALIZATION means for us in a systemic basic understanding to capture the entire organizational structure of a company in an interdisciplinary manner and to place all aspects of the company on new socio-technological foundations. Interconnectivity changes communication, agility and home office require new leadership styles, artificial intelligence changes product development and customer focus, extended working lives change job portfolios and VR learning on the job for 55+ employees. etc.